Getting your customers to pay more for the same service?
But when I got customers to try the service, they came back.
Still, there is the problem of getting customers in the door.
"So you got enough black customers to make a living?"
Well, because it is legal for them to do that, and they need to keep getting more customers.
So we decided to make an investment in them to get customers.
What was the key to getting customers to accept the change?
But when we do get customers into the shop they usually buy more than one book.
"It sometimes takes two years or so to get new customers."
You can increase market share by getting customers to buy more frequently.