"The initial reaction from callers has been very specific - What's in it for me?"

Q. Let me turn to telephone calls from cold callers.

Listeners certainly don't expect to hear truth or responsibility in every statement from callers.

Entertainment also comes from callers challenging the dancers on the floor.

City of London police strongly advise people not to buy shares or land from cold callers.

People who get calls from mobile callers are concerned, too, even if they may not admit it to the caller.

The first question from callers has typically been "Is he for real?"

He said information from callers would be kept confidential.

They are interviewed by Murphy and answer questions from callers.

The service received more than 1 million calls in September 2011, 70 percent coming from rural callers.