Aside from developing several industry firsts, Price guided the company into food retailing, a product line that would underpin the chain's development.
And the way that food retailing is developing, the range and quality of those opportunities can only increase.
It is not clear what will become of the food retailing and travel departments and the in-store Post Office.
And food retailing is only the beginning.
The principal activities of the Society are food retailing and funerals.
Tesco, at nine to four, is a close second, given its experience in British food retailing.
Of these co-operatives, the largest sector is food retailing, though they have a significant presence in other sectors such as travel agencies and funeral directors.
Although he has done stints as a chef and a sculpture instructor, food retailing is where his heart is.
Whatever its other consequences, the spread of discounting in Europe is already helping to transform the parochial world of food retailing.
Analysts applaud the more aggressive push into food retailing.