But the folksy image of the program rankles some people, and even more offensive to them is the idea that somehow it holds Canada together.

His is a consistent, carefully cultivated, folksy image that he insists is the truest reflection of himself and his East Tennessee roots.

"Hey, Rent-a-Center has a holiday gift for you," he says, playing off his folksy blue-collar image, in a recent TV commercial trumpeting a discount.

Her dialect is often tied in with her persona, and often reinforces her "folksy" image.

While Graham was an aggressive businessman and professional promoter, Helms presented a folksier image.

To enhance Wal-Mart's folksy, small-town image, Walton placed little old ladies at the door of each store, to act as official greeters.

Wal-Mart Stores, which has long cultivated a folksy, outside-the-beltway image, has hired the ultimate Washington insider as its next head of public relations and government affairs.

Judging by many of the folksy and funky images in "New York," he was correct.

If he has any chance as a Presidential candidate, it's because people like his folksy image.

The company's new outerwear and bag collections will expand on its rugged, folksy image.