For flower wholesalers and other retailers, things look less rosy.

He studied at Sullivan County Community College, worked as a flower wholesaler and followed his father and grandfather into landscape gardening.

In response, flower wholesalers are seeking to uproot their century-old market along West 28th Street and move en masse to a new spot.

Where once there were more than 60 flower wholesalers, there are 32, according to Gary Page, president of the Flower Market Association, a trade group.

With the emergence of the site, a new class of businessman appeared: the flower wholesaler, who gathered cut flowers from growers and sold them to retailers for a commission.

As Victor Rallis, who has worked for four decades at the flower wholesaler his father started, put it: "The biggest problem I see is that someone always wants to stay behind in the city.

Her father, John Van Hanford, was a successful flower wholesaler in the city of 25,000 deep within the Bible Belt.

Whether you're using a florist or a flower wholesaler, make sure to have your bouquet plans in place ahead of time.

"I met a friend of mine, a flower wholesaler, and before lunch he took me on a tour of 28th Street, which is the wholesale flower district," he said.

Hillary Offenberg, a partner at Fisher & Page, the flower wholesaler to Martha Stewart and many floral designers, gets requests for other vegetables, and fruits as well.