Because young people, with less money, are the consumers, an industry has grown up that is fiercely competitive on cost.
The sale of foreign rights to American books has become a fiercely competitive area.
Like any politician, he was fiercely competitive but, again, in a 19-year-old sort of way.
At games as with the rest of his life, he was fiercely competitive.
"It is such a fiercely competitive process," she said on Monday.
In the 19th and early 20th century, railway companies were fiercely competitive.
If you're into that kind of thing, and fiercely competitive - as I am!
The shows can be fiercely competitive for guests on some stories.
Now, it clearly has momentum in a fiercely competitive market.
It's intriguing stuff, but the market is going to be fiercely competitive.