"Our retailers say it's one of the most effective things we've done as a corporation."

Einstein said, "The most effective things are simple and direct."

The most effective thing they could do was to maintain a fire to keep Joe warm.

This was not a very effective thing to say.

"It's probably still just a little too soon to know what are the most effective things for people to be doing."

For the present, it seemed the single most effective thing he could do was keep quiet and offend no one.

All three have been described by those who know them as effective at getting things done, even among unfriendly constituencies.

Well, the most effective thing would be to never set foot in an area where there is any risk of malaria.

What we want is the most effective and fairest thing possible.

I think it is one of the most effective things we are involved with.