They should go to the company offering the discounted product even if the company has loads of hidden fees.

The company also partners with dozens of major hardware manufacturers to provide discounted products to its clients.

Woot's main website generally offers only one discounted product each day, often a piece of computer hardware or an electronic gadget.

And gradually, the company intends to branch into discounted products that would include sporting goods and digital cameras.

"I encourage our members to charge for their time and expertise, not depend on discounted product to make their money."

For its coupons, Supermarkets Online created a new system that calls for consumers to print out a shopping list of discounted products.

Sierra Trading Post carries discounted products from approximately 1,000 name-brand manufacturers.

The tendency of consumers is to buy the discounted product rather than competing products with higher prices.

More consumers than usual may buy the discounted products, especially if they'd previously been anchored to the retail prices.

Some analysts questioned whether opening the smaller stores would allow the retailer to create the savings and efficiencies it needed to offer discounted products.