This satellite/internet-driven programming service predominantly targets male listeners in the 18-44 demographic range with a 20-40 year-old target.

But in researching "Loft" (Monacelli Press, $50), Mayer Rus found that lofts actually belong "to the full demographic range of people who have money."

Presently, the station's demographic range covers many genres, as students are allowed to play whatever type of music they choose.

The station targets the format towards adults 24-44 with a tertiary demographic in the 18-49 range.

They are more like types selected for their demographic range and forced together by a screenwriter given to putting clunky redundancies in his characters' mouths.

The British press spans a very wide demographic range, with national dailies for almost every taste and class.

The variety of e.l.f. products allows the company to target a demographic with a broad age range, from teenagers to women in their 40s and 50s.

Indonesia is a vast country of sprawling archipelago with a diverse demographic range of over 300 ethnic groups, and speaking more than 700 living languages.

"There are more rooms for people to stay, and a much greater price range for them to choose from, which allows us to market to a wider demographic range," Ms. Donovan said.

Typically the demographic ranges from parents with children during the day to an older drinking crowd in the evenings and late night.