This is really about how do you create customer value.

The biggest challenge at the moment is how we start delivering strong customer value to our customers.

Let me sort my customer service requests by customer value.

There was no real understanding of the utility and therefore customer value of these services.

In today's world, personalization has to reflect what the customer values.

The emphasis on customer value is also derived from the principles of lean thinking.

"But it doesn't detract from the customer value we've added in every market."

Instead, business outcomes such as market share, customer value, and new product adoption offer a better correlation.

Arguably, customer value has been greatly enriched by these contributions.

This is a perfect example of a customer value added proposition.