It also identifies how the customer perceives the product in relation to the universe of similar products.

It does make a difference over the long haul in how your customers perceive the cohesion of your business.

In the end, value is what the customer perceives as valuable.

The broadest definition of quality is "Whatever the customer perceives good quality to be."

These were things which directly affected how customers perceived our cars.

Because these recommendations take place on the web, potential customers perceive that the referring users are genuine and the recommendation is non-commercial.

Some customers perceive odd value prices like this as being more attractive.

Likewise, a customer can be dissatisfied with the service encounter and still perceive the overall quality to be good.

Products are grouped according to the principal benefit which customers perceive that their purchase will bring.

"You still see large differences in how customers perceive quality from one brand to the next."