This campaign was created as the group's corporate social responsibility strategy and not as a cosmetic exercise.
It was said she wanted to play no part in a cosmetic exercise designed to put a happy face on the marriage.
In the event, Wilson opted for the cosmetic exercise, but no one could foretell this in February 1974.
Make sure this isn't just a cosmetic exercise, they may just have the solution to your problem.
Does the Minister agree that that reform package was merely a cosmetic exercise?
Many foreign commentators, however, described the lifting of martial law as a cosmetic exercise.
Some dubbed it a cosmetic exercise which did not go far enough and said too many concessions had already been made to industry.
This has been no cosmetic exercise but a profound re-examination of the role of both our newspapers in a changing society.
But I am not for adopting cosmetic exercises.
However, this is a purely cosmetic exercise, for three reasons.