As an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product, or a new usage for an existing product.

Once factories caught up with demand, marketers developed brands that consumers would desire and pay a premium to own.

Dennis Minano, GM's Vice President for Energy and Environment, questioned whether consumers desired electric vehicles.

When shopping for the most useful iPad apps, consumers desire a tool that is high-quality, user-friendly and fast.

While consumers desired a less expensive BMW, North American consumers, America in particular, dislike the hatchback bodystyle.

In addition, studies suggest that consumers desire more reproductive genetic testing, particularly for diseases that wil result in death by the age of 5.

Many consumers desire to separate their choice of a Web browser from their choice of an operating system.

SonicBlue, he added, has its own broad patent "covering the most compelling features that consumers desire to personalize and manage their television experience."

With aftermarket companies, however, it is sometimes hard to obtain all the information a consumer may desire before buying.

The directive will go a significant way towards creating the framework which is necessary to provide the confidence that both business and consumers desire to maximise the potential of e-business.