Microsoft's plan - which the company promoted as a consumer convenience of a "single sign-on" to many Web sites and Internet services - brought protests from privacy advocates.

The third principle is consumer convenience.

IN this age of consumer convenience and ease of use, the name of the game is miniaturization.

"This is important from the perspective of consumer convenience and digital migration," he said.

But that consumer convenience has bred inertia, shielding bad policy from the wrath of taxpayers who bear the burden of it.

"The law should not stand in the way of an entirely legitimate technology that provides consumer convenience without costing the record companies anything."

Such chips could eventually make their way not only into more powerful computers but into ever smarter watches, televisions, automobiles and all the other increasingly computerized consumer conveniences.

Nonbrowning apples are suggested to have a number of supply chain benefits, including reducing food waste, freshcut applications and consumer convenience.

The '92 cars and trucks are more powerful and offer more consumer conveniences than ever before.

"It's really a consumer convenience, but there's still huge reluctance on the part of consumers to putting their personal information online," he said.