She went from being simply a consumer adviser to being someone people personally care about."

And the other point made by the consumer adviser is try to have a good look at what you've chosen before you walk out of the shop.

Some consumer advisers recommend that people who have a choice among medical plans ask about the arrangements between a plan and those who provide the care.

The bill, based on similar guarantees in the US, has widespread support from manufacturers, retailers, trading standards officers and consumer advisers.

Having talked to Swedish consumer advisers, I understand that this is a very important tool and that it is used on a routine basis.

Such specialist centres are fairly thin on the ground, but Citizens Advice Bureaux can help, and some local authorities have their own consumer advisers.

It will provide training for the military's consumer advisers and will feature on-base events and print, radio and television advertisements.

She continued working for Virginia H. Knauer, President Nixon's consumer adviser, who became a mentor.

"We associate white teeth with youth, so everyone wants them," says Dr. Richard Price, a consumer adviser for the American Dental Association.

Mrs. Dole, who once worked in the White House consumer adviser office and who was once a Democrat, came by to express her "love and respect."

She has also been the chief lobbyist for the Amalgamated Clothing Workers of America and a consumer adviser to the Washington-based supermarket chain Giant Food.

In 1979, Mr. Green rejected the job of consumer adviser to President Jimmy Carter -largely, he said, because of philosophical disagreements about energy deregulation and other issues.

Kimberly Harms, DDS, a private-practice dentist in Farmington, MN, and consumer adviser for the American Dental Association.

On Monday, Wednesday and Friday afternoons, for 15 hours a week and sometimes more, he is a consumer adviser, manning the bureau's phones, filling out paperwork and processing consumer complaints.

Dr. Kimberly Harms, consumer adviser for the American Dental Association and a dentist in Farmington, Minn., knows that people are perplexed, saying, "We call it the dental aisle of confusion."

It was a costly mistake that drove them to the brink of bankruptcy, which was averted only through the success of yet another periodical, the consumer adviser Moneysworth, which attained a circulation of 2.4 million.

"Anything a dentist can do to make a patient feel more at peace or at ease is beneficial - for both," said Matthew Messina, a dentist who is consumer adviser for the American Dental Association.

"Diabetes is the one disease that we know can have a direct impact on infections in the bones and gums around the teeth," says Sally Cram, DDS, consumer adviser for the American Dental Association.

Encouraged by White House Consumer Adviser Ester Peterson, representatives from nearly 60 consumer groups, consumer cooperative groups, and industrial trade unions decided to form a permanent organization that was formally launched in April 1968.

But no one at Consumers Union, the 64-year-old product tester, consumer adviser and publisher that during her tenure has raised its magazine subscriptions to 4.3 million and created the Web's largest paid-subscriber site with 350,000 users, is likely to complain about her.

These experiences all helped forge the businesswoman who would build her own auto-parts company, become a consumer adviser for Ford Motor Company and create a lucrative career teaching women how to walk into a car showroom or service department and speak the automotive language.

And Dr. Christine Dumas, a dentist in Marina del Ray, Calif., who is consumer adviser for the A.D.A., suggests that anyone considering tooth whitening, either in or out of a dentist's office, should first have a comprehensive oral examination.

Mrs. Peterson later was hired by the National Association of Professional Insurance Agents as its consumer adviser, concerning herself particularly with the problems of older people, and she continued to keep a foot in both camps, serving on the board of Consumers Union.

Although flossing may not make teeth whiter, it can help keep white teeth from yellowing by getting rid of food particles and preventing the buildup of plaque, said Dr. Matt Messina, a dentist in Cleveland who is the consumer adviser for the American Dental Association.

While noting she was unfamiliar with the details of the Public Citizen warning, Esther Peterson, a former White House consumer adviser who represents the International Organization of Consumer Unions at the United Nations, said: "We've got to speak up, but we've got to know what we're talking about.