One approach that vulnerable companies trumpet is speeding up the pace of innovation and rushing their products to market before Chinese competitors can catch up.

Koch's already generous donations to Washington free-market think tanks have increased, and the company is trumpeting its Wichita charitable works.

He is especially upset that the company and Compaq are trumpeting $2.5 billion in cost savings (partly achieved through 15,000 layoffs) as a rationale for the deal.

In the guides, as well as on their respective Web sites, each company trumpets its own advantages and snipes at the other for major and minor lapses.

Many companies that place all their employees' retirement contributions in their own stock trumpet a similar logic.

The company trumpeted the results in a news release in August.

Skaters recognize the boots, said Don Klingbeil, so the company does not trumpet the names of its best-known customers as some competitors do.

But companies are not trumpeting such good news, although investors have pushed their stocks higher.

Today, the company will trumpet the introduction of a version of the signature Big Mac burger of the McDonald's Corporation.

In April, the company trumpeted to shareholders that three of those funds received five-star ratings, and two more received four stars.