Now, though, the companies are projecting their cost increases for the entire coming year and figuring them into the current monthly bill.

The high price seems to have been imposed mostly because the companies figured the market would bear it.

But the company "figured that would probably just freak the pet out too much," Lurker says.

Back in 1994, companies used their political influence to make the American rule optional, and figured they did not need to worry about the calculations.

So the companies figure that blocking it will stop pain.

The company also figures in the Forbes Global 2000 list.

Do the companies figure they'll accept this without a battle?

The company figures it drops and breaks more than that.

And do you lose innovation in the software business because companies figure it's crazy to compete with Microsoft?

Both companies figure most of the cash will stay within the family even after fees go up.