Plus, the coffee market is so big that even a small slice of it can translate into profit.
The giants in this case are multinational corporations that control the worldwide coffee market.
The coffee market was also supported by the return of hot, dry weather to Brazil, the world's biggest producer.
By the early 1930s, Gidami was an important coffee market with two or three resident foreign traders.
"In 1994, when the coffee market tripled, consumption dropped by 10 percent."
The ground/roasted coffee market is highly competitive and had over 1000 companies in 2001.
This is, quite simply, the densest coffee market in the world.
In its early days its population was very small although it boasted a large coffee market.
Brazilian concerns also spurred a strong rally in the coffee market.
Studies show that 70% of the world's coffee market is controlled by just four multinational corporations.
