They are well aware that the wrong choice can mean addiction, or death.

My choice of a girl meant nothing at all to you.

"The point of the guidelines," he said, "is to lay out the options and help individuals understand what the choice means."

"Giving people a choice doesn't mean they're going to say no," he said.

"You must choose in full knowledge of what your choice will mean."

What the choice actually means for the organization - and its public - won't become clear for some time.

And an increasing choice of health plans may mean nothing more than a race to the bottom.

Yet such choices mean that this picture lacks a center.

The first two didn't know what the choice meant until it was too late, and after that, no one failed to volunteer.

But if the model you favor is also preferred by car thieves, the choice can mean higher insurance costs.