But leaping onto a cellphone screen is proving a little trickier.

Zi is by no means the only company offering novel ways to create Chinese characters on a cellphone screen.

It originally hoped to have her flirting on cellphone screens by last Christmas.

The idea is to have some gossip about the film and the stars with special effects for them to enjoy right there on their cellphone screens.

A button can also summon a channel guide to the cellphone screen.

Calvin Chu, a company spokesman, said cellphone screens tend to measure no more than two and a half inches.

But what if the cellphone screen doubles as a TV?

Later, calling up the map on his own cellphone screen, he noticed she was in SoHo.

To board her flight, she waved the code on her cellphone screen over a scanner.

But the cellphone screen, if small, has one huge advantage.