Facebook wants to host everyone's life story, from start to finish, mixed with the web's best content.

Q: Are games the best content for interactive media?

Ads placed next to the best content are seen more often.

"The best content, the most people and the lowest prices will all be on the Net."

Most of the operators run their own portals that showcase the best available content.

But the dynamics aren't really set up for storytelling, or even selecting the best content.

And they did it because they only want to have the very best content.

Print publishers: Have spent the last 15 years giving their best content away for free.

Bank of America has far and away the best content, with a range of features on personal finance topics.

"We inherited a company with the best content and the weakest distribution," he said.