Dichter performed on the poor, inferiority-ridden prune constitutes one of the classic achievements of motivation research.

The Mayor's bonus program flys in the face of the latest knowledge in motivation research.

The first was the motivation research of the 1950s, "which focused on the emotional aspects of products and fantasies that the products could arouse and/or fulfill" (p. 93).

One of the major shortcomings of the early motivation research was the fact that many of its clinical studies lacked rigor and validity.

Wellington Mara, an owner of the New York Giants, used to flip through publications like Street & Smith's Yearbook, a distant cry from the body-fat quantification and motivation research that obtains these days.