They cultivated the bad-boy image in a way that allowed them to keep having relevance and resonance to their audience.
"The newspapers built it up enormously," he said, referring to the bad-boy image.
It doesn't even matter that he has a winning smile and a colorful, bad-boy image.
I kind of got this bad-boy image for some reason.
The league has a hand in promoting this bad-boy image the Pistons have.
His prison time came as no surprise to anyone, but that bad-boy image served him well.
And it's my opinion that behind his bad-boy image is a different person.
Maria is the sweet, clean-cut girl down the street, a contrast of Brandon's bad-boy image.
The good thing about Aden is the fact "he never quite shakes off the bad-boy image" despite his "different facets".
He has a bad-boy image and always gets kicked out from school that's why he is still in his sophomore year.