On the other hand, high self-congruity occurs when the consumers find appropriate match between their own self-image and the brand-image.

It was an appropriate match because the products were used on automobiles.

However, his mother, feeling that none of the women were an appropriate match for him, tore up the remaining ticket.

Landlords of six vacant restaurants have agreed to participate, and an appropriate match will be made once the winner is decided.

And however I might feel about marrying someone Blackhill's age, it's a perfectly appropriate match by most standards.

As the child grows, a more appropriate match between height and weight will then develop.

For patients where an appropriate match for a transplant cannot be found, there have been investigations into the use of gene therapy.

The agency said the mistake was "a result of a technical database error, not a human examiner failing to make an appropriate match."

"It's just a way of suggesting an appropriate match."

But now there's a requirement that people can search for what they want and get the appropriate matches.