By appealing to men, Toyota is primarily trying to turn over more cars, he said.

She appealed to women as well as men to vote for him.

"We haven't had a lot of programs to appeal to young men over the past four years."

Many shows now include action and adventure sequences to appeal to men.

"He had a face that I thought would be appealing to men because he's not your typical pretty boy."

The research shows the station can make more money appealing to young men 18 to 34 years old.

"What has anybody put on that's going to appeal to young men?"

He first intended to have his boxer shorts appeal to young men.

But once they came on the market, the boxers appealed to women and older men as well.

She added that Visa hoped the spot would appeal to both men and women.