Soon the company expanded its licensed apparel line to include into headgear, activewear and accessories.
Top models are often booked to model the affordable apparel line.
In addition to 60 varieties of ear warmers, 180s makes gloves, sunglasses, work clothes and an apparel line for women called From the Blue.
But for Carolyn Laing's apparel line, it is the perfect testing ground.
The company has started mailing catalogs for its female apparel line, called Nikewomen, to some 600,000 residences.
David Crystal expanded into men's and children's wear and added accessories to its apparel lines.
Swatch viewed its apparel lines only as a vehicle to sell more watches.
Brine started an apparel line and a line of volleyball equipment in the 1990s.
It includes apparel lines, an advertising agency, a magazine and filmmaking.
And retailers say sales of Donna Karan's apparel lines are slightly stronger than last year.
