And do not both ideas run counter to the advertising pitch?

It is just an advertising pitch to attract viewers earlier in the evening.

Private developments often use the 'urban village' label as an advertising pitch or to win Government support for their project.

The banners include national advertising pitches along with more personal messages like "Will you marry me?"

"Keep the advertising pitch for someone who will appreciate it," Masashi said contemptuously.

THE magazine's advertising pitch is, quite evidently, a double-whammy.

Television in Bonn, he says, is now full of advertising pitches to get people to buy over-the-counter remedies that used to be reimbursable by insurance.

The same advertising pitches used by upscale retailers, credit card companies, airlines, and, yes, traditional, full-service stock brokers are becoming familiar on line as well.

Once the advertising pitch begins, "let's face it, there's no place to go," Dr. Deutsch said in an interview at his house and workshop here.

Cultural Revolution slogans mix freely with advertising pitches, and ancient poems on the walls of the installation Red Humor.

Say you were an illustrator trying to conjure a unicorn, or an art director trying to envision the Grand Canyon for some advertising pitch.

Already, marketers have used the Starr report in mass E-mailings known as spam as a way to tempt consumers to read advertising pitches.

Marketing experts say that as consumers have grown ever more jaded about advertising pitches, companies have been forced to scramble for new ways of presenting their products.

Don comes back from this public relations disaster by cavalierly throwing a client out of his office after they show concern about his supposedly risque advertising pitch.

Children who visit Web sites with alluring cartoon characters often find themselves deluged with unsolicited advertising pitches in the mail or on their family's E-mail accounts.

But the racing fathers seem bent on "saving" their business with vague marketing plans, dubious advertising pitches and "national" racing schedules that will be difficult to maintain.

Even so, where you are on the roadway may prove useful one day to law enforcement agencies, insurers and even retail businesses trying to narrow their advertising pitches.

This style of baseball cap is sometimes called a trucker cap or a "gimme cap" because it is given away for free as an advertising pitch.

It was a strategy that involved seasonal magazine-style fliers - their advertising pitches written by Mr. Nichol himself - to promote the President's Choice offerings.

Now there's a compelling advertising pitch to America's unluckiest souls: "You cover your cancer (or diabetes or heart condition) for 12 months - we'll pick up the rest!"

Additionally, ads must be pre-approved by J.D. Power, and the categories that can be used in advertising pitches are pre-determined each year before the surveys take place.

NOWADAYS, "Diamonds are Forever," the diamond industry's age-old advertising pitch, might better read "Diamonds are for Everybody."

Ever susceptible to trends, the cosmetics industry has already plugged into the new rhetoric of self-acceptance, and you can hear it in Clinique's advertising pitch: "Beauty isn't about looking young, but looking good."

Just as Andy Card rolled out the war as a marketing event, the Bush team now thinks that all it needs to do is come up with a catchy and chesty new advertising pitch.

But they may someday, heralding an unusual promotional ploy: series of trading cards sponsored by major marketers who seek to augment their advertising pitches with colorful cardboard images of their products and services.