A substantial advertising effort costs an estimated 2 to 3 percent of gross income.

This is the first time Nabisco has had such an advertising effort.

At least one other conservative group is planning its own advertising effort.

Meineke will spend $26 million on its entire advertising effort.

Measuring the success of any advertising effort, including an anniversary celebration, can be difficult.

So far, Microsoft's online advertising efforts have been a mixed bag.

But seniors are a group thought to be very attentive to such advertising efforts.

The national campaign is not the first advertising effort for the company.

Businesses began to move their advertising efforts into areas by making wide use of social media from 2009.

Whatever the medium a number of questions must be decided about an organization's advertising effort.