"The advertising cost would be too high if we went in cold," he said.

The plan calls for the Government to help pay candidates' television advertising costs.

"We now have more buying power and less advertising cost."

Advertising costs will increase later in the year, the spokeswoman said.

That's around 3 percent that they actually spent on developing and advertising costs.

Say that every one of them learns how to cut its advertising cost by only ten percent.

But the big advertising costs will cut deeply into earnings, they say.

Advertising costs were minimal, and the company grew mostly by word of mouth.

The advertising cost per thousand for a four-color page is $16.

It appears that a large part of that increase was in advertising costs.

The company picked up the additional business at a relatively low cost for each potential customer, he said, although its overall advertising costs increased.

Levi's has a huge savings in inventory risk and advertising costs.

And the more stores any one chain has in an area, the easier it can justify its advertising costs.

Although these sellers are not employees, eBay will pay a portion of their advertising costs.

"The majors turned it down even though we were going to pay the prints and advertising costs.

Labor and advertising costs have driven up budgets alarmingly, they say.

Tickets are printed on the same machines used for local lottery games and some states share advertising costs.

But the prints and advertising cost for the film's United States release was about $40 million.

The deals give Disney guaranteed exposure for its films without much advertising cost.

What's left are boutique shops with mass advertising costs spread among just a few locations.

The average film costs $20 million with advertising costs of about $6 million.

With advertising costs, the annual budget for a studio that releases 18 films a year can exceed $600 million.

The Cassons' current advertising costs are high, so maybe now is the time to concentrate on direct selling.

Meanwhile, advertising costs are also rising in some critical areas, like search-engine marketing.

They earn less income, which means that advertising costs could overpower profits.