Amazon.com is not the only Internet company experiencing increasing costs to acquire new customers.

Bernie was a genius at acquiring customers and cutting costs.

That's going to be our primary way of acquiring new customers here.

Sales expanded rapidly and he began to acquire customers outside of Indiana.

A lot of resources are focused on acquiring customers.

But the costs of acquiring and keeping customers remain daunting.

"All the big players are spending hundreds of dollars to acquire new customers," he said.

"The game today is acquire customers and lose as little money as possible."

I spent a lot of my career at Verizon going out and acquiring customers.

"So instead of advertising their new brand, they can use this to acquire and retain customers."