But it now believes that Web sales will grow faster than store sales.

Estimates for Web sales run as high as $12 billion.

Notably, the company has been able to slightly reduce its reliance on printed catalogs as Web sales have increased.

Flip through the financial statements of some of the biggest names to see what they say about their Web sales and profits.

But direct Web sales are a more immediate tonic for the member stations' ledgers.

Typically companies expect to hold onto almost all the Web sales and are surprised when that doesn't happen.

But Web sales are growing as well - and are accounting for an increasing share of the company's mail-order business.

While growing, these Web sales have not been enough to offset the cash lost to other media.

During the first several days of the month, he said, Web sales were up about 5 percent over the same period last year.

Web sales are up 50 percent from last year, she said.