A decade ago it was eighth, and there were only 361 Spanish stations.

"Much of the programming on the main Spanish language stations here is aimed at an older audience."

The station signed on in 1967 as the area's first exclusively Spanish language station.

"There are undoubtedly some listeners on that Spanish station who would have really enjoyed those articles," he said.

It was the first, and is presently the only, Spanish language television station in Eureka.

"Lobo" faced more competition soon after its launch but had become the top rated Spanish station for many years.

Lotus specializes in radio stations, with nearly half of them being Spanish language stations.

It is currently a Spanish language station.

Owners of Spanish stations are planning aggressive campaigns to win additional hefty expenditures from huge corporations.

In 1985, the 40 Principales main station started broadcasting the chart show live by satellite to all the Spanish stations.