"Taking their own lives was not necessary, but it certainly is a good PR move."

I think if for no other reason than as a PR move Repubs ought to be out front in suggesting one.

In a way, it actually could be a brilliant PR move.

This really can't be anything more than a (ridiculous, reactionary and probably illegal) PR move.

Another good PR move - make sure you can control the answers.

He agrees after realizing it would be a good PR move for him that could get him more voters.

So they're afraid of it being a bad PR move on their own home turf?

I wouldn't characterize it as a good PR move.

If they don't have a job, is sitting around all day a very good PR move?

His astute PR move of posing for the cover was a start, at least.