HS Ad is an advertising agency that was established in 1984 as an affiliate of LG Group.
Their patents were licensed to the LG Group.
But it is part of a bigger conglomerate, the LG Group, with $48 billion in revenues.
LS Group was spun off from LG Group in 2003.
The company is controlled by the Koo family, the founding family of LG Group.
It is part of the LG Group.
Rival South Korean competitor, LG Group, announced earlier this month that it is reducing its spending by 15% in 2012.
However, the lure of the Seoul market was too great for the LG Group to avoid.
Following the purchase LG Group changed worldwide marketing to LG.com, which is now their central internet address for all countries.
Then, the firm expanded its target customers from LG Group to other private organizations and governments.