The moves set off a possible war for a share of the $1.5 billion market, which is led by Fortune Brands' Titleist.

A. First of all, we don't think of Fortune Brands as a conglomerate.

The brand was purchased by Fortune Brands on July 26, 2005.

Fortune Brands was compensated with interest payments upon transfer of the brand.

Sauza, the No. 2 producer, is controlled by Fortune Brands.

Fortune Brands, which also makes liquor and home products, could probably afford Callaway.

"They were not pleased to see that Fortune Brands just put its 186,000-square-foot Stamford building on the market."

Over all, Fortune Brands sells for 14 times 2001 earnings, just over half the market multiple.

During his chairmanship at Fortune Brands, the company revenue doubled to over $4.5 billion.

And just to make crystal clear that it will be smoke-free, it's also changing its name, to Fortune Brands.