Ingenious up to a point, but what do you get in a Depression: a bread line armed with "Brides" magazines?
"Usually somebody's crying in the room," said Rachel Leonard, the fashion editor of Brides magazine.
Only 10 per cent of newlyweds polled by Brides magazine said they wish they were marrying a virgin.
During this season, the Next Great Baker would win $100,000 cash and a four-page spread in Brides magazine.
Brides magazine contains many topics that are of interest to brides and their bridal party.
He and a friend, Michael Liberatore, an art director for Brides magazine, conceived the Living Proof idea two years ago.
This was followed by a spell as deputy editor and Managing Editor of Brides magazine at Condé Nast.
Couples have been branching out to register in untraditional places, said Ms. Bratten of Brides magazine.
"As soon as she is engaged" is the helpful counsel from one authority at Brides magazine.