The ad program was also used the German market to promote a sandwich called the Big Tex.

Big Tex makes his first appearance in 1952.

Big Tex receives a new look in 1999.

Big Tex - 27 days ago Fightin' around the world burns a ton of calories!

The brothers wanted to call their restaurants "Big Tex", but that name was already used by an Akron business.

Lat year, Big Tex was destroyed by the fire.

Big Tex has suffered a few garment mishaps over the years.

Al spoke for Big Tex for three years.

The image of Big Tex and the statue's iconic stance is commonly used in regional advertising campaigns.

Roger just kind of melted in his shoes; Big Tex got him.