Apple has apparently decided not to play that game, though.

It's too bad Apple decided to completely replace the old behavior.

I don't know what Apple will actually decide to do, but it'll be interesting to watch.

But Apple decided that it could not afford to have its stores be out of the way.

Apple decided to own the whole enchilada, and it is working for them.

So three years ago, Apple decided to try something radically different.

Apple realized they were charging to much and decided to lower the price a little.

Maybe Apple decided the old market wasn't big enough.

Apple then decided to "roll their own" all alone, and the rest is history.

It's only with the latest generation that Apple has decided to be honest about it.