hard sell

It might be a harder sell than the toy company thinks.

Either way, the hard sell is one of her basic skills.

"Prewar cars in general are a harder sell today," he said.

The local players tend to be a harder sell.

At our table Dale was giving us a hard but polite sell.

But the organization acknowledged that getting tenants to cut back would be a harder sell.

Trapped in a room with someone giving me the hard sell is not my idea of fun.

Both are good products, he says, but this one is a harder sell.

Children like stories; science can be a harder sell.

More personalized things like human resources, legal services and public relations remain a harder sell.