I think that what we are talking about here is brand management.

Space travel and brand management for this reason also enjoys a special relationship.

Thus was born the modern system of brand management.

Companies often use brand management in an attempt to change a potential customer's perception of the product's value.

The firm's creative services include brand management, website and print design.

Cook and Ostby both started their careers in brand management.

Mynewsdesk is a website for public relations and brand management.

The nation's largest auto company has concentrated on using "brand management" to improve its sales.

Successful brand management also results in perceived uniqueness even when the physical product is the same as competitors.

Developing a good relationship with target publics is essential for brand management.