But to reach the world audience, how much will those regional musicians have to change - and for better or for worse?

And today, the Vice President's balancing act was on display for a world audience.

And the sound of most of the numbers relates to what a western world audience could "know" about Chinese music.

This musical creates unique but familiar experience to a world audience.

He is the first Japanese composer to write for a world audience and achieve international recognition.

To escape the small stage of Spanish horticulture, he subsequently played to a world audience.

Black musicians still living in South Africa cannot play for world audiences.

It was a purely local election, but it had a world audience just the same.

"American films are less American every day, because you have to please a world audience," he said.

In 2005, the station gained a webcast, enabling a world wide audience.