Indeed its actions are generally consistent with consumers doing better.

But the device never took off with consumers and has been abandoned.

"Our research with consumers indicates very little interest in reading on a screen," he said.

Fast food outlets have become popular with consumers for several reasons.

It might seem that the real blame, if any, lies with consumers.

Whether such changes will sit well with consumers is unclear.

That is, of developing a continuing, direct relationship with consumers.

Whether this approach will fly with American consumers remains to be seen.

It would set the standards that business will have to meet when dealing with consumers.

"Now we can go deep with consumers in a way never before possible."