Ten years ago, wine clubs here crowed over California wineries they had just "discovered."

"It is a book club that, after one hour, turns into wine club," Kelly said.

The wine club provides members with early purchasing of new releases, events and travel opportunities to Mendoza.

Mr. Reilly developed a wine club that now has 160 members.

Richard and Judy launched their wine club in 2005.

Becoming a recipient of the winery's private wine club can take up to two years.

Wine.com is among a number of wine clubs that will send a new bottle each month.

Various wine clubs can have a set theme or many themes that alternate with each shipment.

There's even a whisky bar and monthly wine club.

Doctors, lawyers and their spouses, they were members of a suburban wine club.