In the era of social media, the quest is on for anything Tweetable that the president can rally his supporters around.

It is smart and compelling and not particularly tweetable.

They are tweetable, for example.

A mirror with a mustache sticker in the middle provides a "tweetable" moment that gives guests something to tweet.

That's tweetable by the way.

(Unlike Jim Carrey's relationship break-up, a cancer diagnosis is not yet, to my knowledge, a Tweetable matter).

To assume that being "busy" (at this point it has totally lost its meaning) is cool, or brag-worthy, or tweetable, is ridiculous.

Narratively and philosophically, "Scandal" is simply insane, and that insanity is precisely what makes it so tweetable.

Alongside the promised tweetable content of minsters' thoughts and reflections following key meetings and events is something rather more sinister sounding called "thought leadership".

(It also meant that what was sure to be one of the most tweetable and Instagram-able events of the summer was all but shushed online, at least in real time.)

In a talk last week at the Columbia Journalism School, author Steven Johnson argued for an open future for e-texts with words that are linkable, shareable even Tweetable.

"In the case of this year's winner, the lovely Rob Auton, it will send people along to his show who just want a gagfest of quotable and tweetable one-liners," she said.

Actor Shia LaBeouf, who exited the Broadway play "Orphans" under unusual (and tweetable) circumstances, turned up in the front row Tuesday night for the show's first preview performance.

Perhaps if there was a widely viewed YouTube video, news segment or Yankee Stadium audience to refresh me on the touching and Tweetable details, it would all be less hazy.

Still, Mr. Wasserstrom said, RealTimeWWII may have laid claim to the ultimate tweetable historical event: rich in documentary sources but not yet overwhelmed by data-streams like, well, Twitter.

Kate Copstick, chief comedy reviewer at The Scotsman, described Auton's show as "wonderful," but said in her opinion the annual competition is too focused on "tweetable gags" and did little to reward storytelling comics.

"The only reason it is in the press is because many outlets are ignoring the significance -- or in this case the insignificance -- of the stats about the promoted trend in favor of provocative and tweetable headlines," Wion says.

But given the comedian's track record, whatever Rock comes up will probably be memorable, tweetable and display his undisguised contempt for the Academy Awards and the film industry.

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