The financial institutions say they are getting into the tourism business not to make money but to burnish their image.
It is a market trend that any tourism business cannot ignore.
The tourism business is booming, creating good management jobs for young people, native or foreign.
We have no other business here than the tourism business.
Ataco has started its tourism business in the late 2004.
The Egyptian tourism business is settling in for a long, hard winter.
"Please understand that we at the ministry were absent from the tourism business for almost 30 years," he told me.
And nearly one-third of the region's work force, more than 250,000 people, is dependent on the tourism business.
The hospital continued to operate the site as a tourism business until 1983.
But he and others in the tourism business also said factory outlets helped create a 12-month economy.