They are free of the need to keep up a tough image.

It also works for women, if they are playing against a tough, icy image.

He has also gained several national corporate endorsements, some of which draw upon his tough image.

Holy performance anxiety, that was a tough image to live up to.

They say that despite his sometimes tough image, he can also put people at ease.

Bigger companies, particularly Nike, were still focused on a tough, male-dominated image that played well with young men but turned off many women.

Mr. Savage, 55, has tried to present a tougher image in recent weeks.

He really is, as many friends say, a doting father, the flip side to his tough image.

He didn't care if the program seemed incongruous with the tough image of a football player.

This was a team historically made in the tough image of a steel town.