Additionally, the magazine will not count on subscription revenue at all.

In the most recent quarter, subscription revenue increased by 26 percent to $1.2 billion.

The online services, according to industry analysts, typically pay the record labels about 65 percent of the subscription revenues.

It is free of advertising, relying on subscription revenue.

However, many publishers balked at giving Apple a 30 percent cut of subscription revenue.

A cable operator couldn't do business without subscription revenue.

Other Web sites are less dependent on direct subscription revenues, and as a result take different approaches.

The decline was caused by a drop of $145 million, or 8 percent, in subscription revenues.

As a result, its total subscription revenue increased 20 percent from a year ago, to $1.79 billion for the second quarter.

In addition to supporting production costs, a percentage of that subscription revenue would go to the people who contribute to the publication.