That assignment had been handled by various roster agencies.
They said Y.& R. was awarded the consolidated account after a review that involved all four roster agencies.
Two advertisers have expanded relationships with roster agencies.
The review is the first called by Mars since the company finished an assessment in the fall of the performances of its worldwide roster agencies.
Each of the seven roster agencies will participate in the experiments for one of the brands they now manage.
Two advertisers are expanding relationships with roster agencies.
Advertisers are expanding relationships with roster agencies.
Even before yesterday, Miller had been reshuffling assignments among roster agencies.
Those duties had been divided among various roster agencies.
Pfizer sought ideas from "several" roster agencies, including Cline Davis, she said, declining to be more specific.
