Utility pricing doesn't seem to reward loyal customers.

The Géant card system has been introduced which rewards customers for their loyalty.

Hotels followed with frequent-guest programs that rewarded good customers with better rooms or free rooms and services.

For example, the frequent flier program will reward customers the less they fly, just to make things even.

"They ripped off their best customers, while at the same time, they rewarded disloyal customers."

AAA also developed a program to reward customers who consistently pay their bill.

It's a smart way to reward customers.

The market and its branch in New Haven are among those that have instituted programs to reward customers for supplying their own grocery bags.

The frequent flyer program is an incentive program operated by an airline to reward customers for their continued loyalty.

Their purpose was simple: to reward customers for using the airline and promote future customer loyalty.