Probably involving very rigidly defined reference designs, so as not to dilute the quality of the brand.
Also, the company offers various reference designs for TV and broadcast equipment manufacturers.
The main purpose of reference design is to support companies in development of next generation products using latest technologies.
A reference design was announced in 2010.
The reference design specified small computer-controlled electric carts running on rails.
The next reference design (Ethernut 5) is currently under development.
All reference designs share the same set of interfaces:
VIA provides reference designs, but vendors use different brand names.
Today some chip producers still release "test boards" to demonstrate their chips, and to use them as a "reference design".
According to Marvell, several commercial hardware vendors will be building their own similar tablets based on the same reference design.
